, there are two types of course creators, coaches, & service providers trying to make it on the internet.
And even though these people are selling different things, I’ve learned that they’re all suffering from the same struggles or celebrating the same wins.
Type #1 is waking up on the 25th of every month wondering where that next sale is going to come from that will pay their bills on the 1st.
They want to raise their prices but get shot down time and again by freebie seekers and price shoppers.
They’re trying the “next best” trendy marketing solution and are still licking their wounds after getting crickets again and again.
Type one is resorting to cold calling & outreach when times get desperate.
Or worse, desperate and salesy social media posts that just totally flop.
They’re going into discovery calls thinking “I’m going to charge $3,000 this time” and settling for half of that because they “need the money”.
Then of course those clients who demand a discount also demand way too much work and for you to handle way too many headaches for way little respect in return to make up for the “sweet deal”.
They’re suffering from hot & cold income streaks and are riddled with anxiety due to lack of consistent income.
Why does this happen?
Because the marketing world is like the fitness world, frankly. Full of “fads” that promise you fast solutions. But after that quick spike, you’re back to where you started.
So how is this different from another trendy fad? Building a FB group the right way is rooted in timeless principles like list building, engaging with the audience, doing research, and making offers. Overall - it’s a pretty simple concept wouldn’t you agree?
But HOW you get the group growing fast, engaged, and turning into sales - that’s where the secret sauce comes in… (I’ll reveal more on that soon)
But let’s talk about Type #2:
They’re growing real communities of real followers who are actually happy to pay for their services.
They aren’t second guessing what to say in their content or how to say it, and the audience shows up with heart reacts AND cash-in-hand every time they ask for it.
They have systems and automations in place to make sure they only have to write the pitch or make the video once, and it makes them money over, and over, and over again.
They know how to keep that community growing on autopilot so they have a constant influx of new buyers.
AND they know how to make offers their audience really WANTS to even keep the existing customers buying again and again.
Type #2, in a nutshell, goes to bed at night relieved thinking, “man, I made $5k today from ONE post I whipped up in 10 minutes”
And no, that’s NOT an exaggeration: